Who: Ella Cru

Where: Shrewsbury

From department stores to independent boutiques, you can find our iconic pampeano embroidered polo belts tucked away in a beautiful medieval market town behind the pretty windows of Ella Cru.

Each piece within this vibrant boutique has been carefully hand-selected by owner, Lucy Hinds, based on its style, individuality, fabrics and quality within a mix of vintage, contemporary and independently designed products. The shop itself has been fitted with antique furniture and fittings for a truly unique and memorable shopping experience which you wouldn't find on the high street.

(pictured from top: Hermoso skinny polo belt, Multi skinny polo belt and Multi polo belt). 

Ella Cru's abundance of textures, patterns, colours, fabrics and a creative edge pairs with the pampeano brand perfectly.